Max Factor's first lipstick to contain their new Silk Therapy TM complex with Silk Protein which is specifically designed to moisturise and smooth dry, chapped lips and seal in colour. The unique formulation of this wonderful Elixir moisturises and conditions from the moment you put it on, smoothing your lips' texture day by day and visibly transforming their look and feel. In just seven days, your lips will be completely transformed - soft, smooth and absolutely luscious.